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Should you send Christmas Cards to your clients?

The end of the year is a great chance to connect with your clients and say thank you for their support over the year. Christmas cards are a lovely, simple way to spread some Christmas cheer and say thank you. Client gifting can get expensive and time consuming and not everyone makes the cut for a pricey gift. Christmas cards, however are an inexpensive way to reach all your clients. Other reasons for sending your customers and clients a Christmas card: Client Goodwill: Ensure your clients feel a...

Different file types for logos

As part of our logo design package we save your logo in a variety of formats and colour options to cover most uses. Each of these formats has a purpose and this outline is to help you understand the difference between each file format, and when they are appropriate to use. VECTOR vs RASTERFirst things first, what is the difference between vector and raster?Raster images (also known as bitmaps) are constructed by a series of pixels, or individual blocks, to form an image. JPEGs, GIFs and PNGs are...

What makes an award winning website

We were very excited to win Rocketspark’s Partner website of the month for July 2020 for turningtidepilates.co.nz. Such a wonderful way to be recognised for the value we provide to our clients. It is also a real honour as there are some very talented design partners around so we were up against some very tough competition.  There is so much more to building a website than just making it look pretty (although that is important too). So, what makes an award-winning website? A clear goal Sta...

Using your branding to create eye-catching social media graphics

Regardless of what social media platforms you use for your business, you want people to easily recognise your brand and what you do. The more often that people see your brand popping up on social media, the more likely it is that they will remember you the next time they are wanting what you sell. Social media is a very visual space and would be pretty boring if there were no images. Instagram is a completely visual platformFacebook posts with images get over two times the engagement a...

Why I started a magazine

For some time – like several years – I’ve had an idea floating around my mind along the lines of “wouldn’t it be cool to have a magazine where all my amazing clients and other business people in my networks could share their journey and their knowledge and other business owners could read about them and connect if they want to”. Sure there are business magazines around, but they are all very serious and don’t really cater to the super small or micro business person. Every now and a...

Define your target market and ideal client

So many of our clients tell us their target market or ideal client is everyone. In reality, it's not everyone and in trying to be everything to everyone you appeal to no-one. You only want to attract the people who have the means and motivation to purchase from you, so make sure you are targeting those people with your marketing and branding....

Why use Rocketspark for your website platform

After extensive research along with much trial and error New Zealand based Rocketspark are my preferred platform for developing websites. Most businesses need a website these days and Rocketspark’s platform make it easy for the designer, client and end-user. Rocketspark is an easy to use website builder combined with hosting and great support enabling beautifully simple websites to be created. The website builder has fantastic functionality and features that are constantly being improved and u...

Get organised for next year with a wall planner

One of the ways I stay organised and plan ahead around my business commitments, goals and events together with organising a busy family is to have a big wall planner with a whole year calendar on the office wall. I use mine to keep track of the big things – school holidays, gymnastic competitions, guide camps and dance shows along with business events such as networking meetings, client deadlines, conferences and workshops. And of course, my holidays. Having the whole year available at a glanc...

Do you need a business card?

If you are starting out in business or even if you’ve been in business for a while and the time has come to get new business cards you may be wondering if you really need them in our digital world. My answer is absolutely yes!! While paper products are quickly being replaced by all things digital, handing out a business card is still a fast, cheap and convenient way to get your business and contact details into someone’s hands. If your business card is well designed with your branding and s...

You have a logo, now what?

Congratulations on your stunning new logo. If you’ve had a logo created by us, you will have been sent a link to a huge variety of files and may now be feeling a bit overwhelmed with what to do with them all and where you should use your logo. The files are divided into digital and print folders as well as colour, black and white (or reverse). On a basic level anything you are doing yourself and anything online use the digital files. You have a jpg, png and svg file. The png has a transparent ...

Why hire a graphic designer

Graphic designers have a strong skill set that includes more than just making pretty pictures and photoshopping the ex-partner out of photos. Quality graphic design helps you connect with your target clients and customers in an emotive way with just one glance. It grabs their attention to not only help get your message out there, but also to yell above a pack of similar voices. We can help businesses grow by creating your marketing and other business communications in a way that aligns with your...